Frugal consumers: Take a look at new construction in Lawrenceville, NJ

According to Advertising Age, consumers have embraced frugality and that means that marketers - and that includes your real estate agent - must rethink everything.

• Frugal consumers live within their means. That means products can't be extravagant or wasteful. They will become perhaps environmentally conscious as they move away from items such as bottled water and SUVs.
• Frugal consumers narrow their list of referrers, opting for friends and family more than television and print ads. The social network will be more trusted, more important.
• Frugal consumers watch their dollars. No more purchasing the largest SUV with every option when a mid-size car will do.
• Frugal consumers will also rethink place. When it is time to buy a home, they will not stretch their dollars, but instead find the best location for what their income can buy.

Are you a frugal consumer? If so, then you will be impressed with the price reductions on these two newly constructed homes at 892 Lawrence Road, Lawrenceville, NJ. There isn't a better buy in new construction in the area. Call me today at (609) 658-2612 so I can explain what $389,900 will buy. Let's look at a New Jersey home today.